India has young talent coming from the hinterlands and we only employee frugal percentage from the rural population. The problem is not our highly populated country but rather the dispersed opportunities with abundance being in the urban areas. The main income source for the people in rural areas is mainly agriculture and small businesses. The surprising factor is that the businesses operating in rural may have slow growth but they have an opportunity to earn better profits in comparison to their urban counterparts.
In the recent years there has been an increase in the purchasing power of the people living in the rural areas, to support the consumption of therural population there have been many retail stores that have been established.With around 15 million retail stores spread throughout our country and most ofthem in tier 2 and 3 markets, the time to make them independent, promotemicro-entrepreneurship and increase their earning capabilities has becomeextremely necessary. Our goal is to optimally utilise the talentsexisting in the rural markets by giving them entrepreneurship and employmentopportunities in the retail market.
Bringing about the change in the market through the agency of our retailers
Through our tech platform, we try to bring in the opportunities that generally slip through the hands of these businessmen. The acumen for managinga business is very much persistent amongst the rural population but theconventional ways of the business act as a dead weight to their growth. Wegive them the platform through which they can explore new serviceand