India is a country that embraces a number of religions and cultural diversities. While every person here marches to the beat of different drums, there’s this one thing that brings everyone together. One game! Cricket! For us Indians, cricket is not just a game but an emotion! It’s a religion that unites all the people together. In every gully and corner of an Indian city, town, village you will find at least one kid who wants to be Dhoni while some other friend of his wants to be Virat.
It made a lot of sense to develop an exciting activity around ‘Cricket’ for our retailers on the Pay1 platform but a tiny hurdle here was to come up with a game that was easy to play and also engaging enough.
Pay1 ‘Predict & Win’ has a very easy to use interface since it was developed keeping in mind the retailer audience. There he has to predict answers to certain questions and based on the number of correct answers he will score points. The questions are updated with each new match. Also, the leaderboard is updated every week so that the retailers get to know their standing in the contest.
Pay1 ‘Predict and Win’ was a big hit! We had over 20,000 retailers playing the game throughout and the first prize winner scored 15,990 points! The retailers thoroughly enjoyed this new feature of gamification on the Pay1 app. It helped us gain a lot of traction and attention from retailers around. With every new match, the retailer count kept going higher. The entire predict and win the contest that ran for about two months gave the retailers something more to look forward to other than just work. The entire game series helped us develop a casual and friendly connection with our retailers for the game they love the most.
The Predict & Win module 1 ended with the World cup and we got our winners for the contest. The first winner took home a ‘Bajaj CT 100’ and the second winner won a ‘Lenovo V 145’ laptop.
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After a huge success, now we have a Round-2 coming up of the same contest around the India tours West Indies and South Africa tours India matches. The contest terms and conditions remain the same this time as well but the winners stand a chance to win more exciting prizes. The retailers who missed out on winning in the previous Predict &Win contest now have an opportunity to be a part of this fun contest and win themselves various prizes.
In addition to this contest, we have a few more features that will add to the engagement and give a better user experience to the retailers. At Pay1, we always think about how we can serve our retailer audience better. We try to make it a cohesive platform by not just focusing on increasing their earnings and accelerating their small businesses but also by improving their overall experience. Gamification in a way has helped us to achieve the same while appreciating the retailer audience for their knowledge about cricket and also connect with them on a better level.