The mammoth reverse migration of daily laborers and wage earners from big cities to their native villages has highlighted the unbalanced concentration of the economic opportunities in urban India. Finding well-paying employment opportunities for these migrant workers remains a challenge in rural habitats. Although the Indian government has set working committees to find solutions to the pressing issues, there needs to be more than just agricultural sector jobs for these workers. The stark differences in growth opportunities between the urban and rural habitats and the vast potential that rural hubs possess, many companies are working towards empowering the previously uncatered sectors and encouraging them to pursue rural entrepreneurship and seek better opportunities.
The Concept of Atmanirbhar Bharat
The Narendra Modi-led Indian government has emphasized on the need for skill development and training for jobs to ensure a wave of entrepreneurship in the rural belts. Creating entrepreneurial opportunities is not only a necessity, but also a magnanimous opportunity to create an ecosystem that propagates the concept of ‘atmanirbhar bharat’
OnMay 12th, 2020 our honorable PM Narendra Modi announced the ‘AtmanirbharBharat’ campaign to mitigate the disastrous aftermath of the biggest economic crisis since 1979. PM Narendra Modi appealed to all 1.3 billion Indians to boycott imported products and services and use products Made in India and promote them.
The Need of the Hour
Empowering the rural populace of India with jobs and entrepreneurship opportunities needs ground level skill development of individuals who are comfortable with the use of modern technologies. Useful resources need to be pedaled their way to help them jump onto the entrepreneurial bandwagon. There is also a need to harness the collective strength of women from marginalized groups. The vast underlying potential in the sector has prompted many businesses to work towards empowering migrant daily wage earners to turn into rural entrepreneurship.
How Pay1 is Promoting Rural Entrepreneurship Under Atmanirbhar Bharat?
In a quest to equip small-scale retailers with self-reliance and self-sustenance during times when they are at a loss of money-making opportunities, Pay1 has formulated and launched the Atma Nirbhar plan as a relief to these rural dwellers. The Pay1 package attempts to provide alternate ways through with migrant workers can be engaged in entrepreneurial activities on a commission basis.
Pay1’s Atmanirbhar plan is specifically designed to instigate entrepreneurial spirit in rural areas of India. It is one year plan that can be easily extended as per the convenience of the signee. Through this plan, registered retailers can earn commission by providing multiple services to their customers via the Pay1 merchant app. Altruistically enough, the company has waived off any additional fees that they used to charge off the retailers who opted to activate services on the Pay1 merchant app.
Low-income groups can leverage this unique income-earning opportunity with no need for investment. They can earn up to INR 16000 per month under Pay1’s atmanirbhar plan.
How Can Rural Entrepreneurs Earn Commission with Pay1’s Micro ATM?
Pay1’s micro ATMs have the potential of changing people’s lives. Micro ATM is a kind of mini ATM that allows the customers to swipe their debit cards as they carry out their daily transactions. The Micro ATM machines connect banks with their core banking systems to cater to diverse services. Micro ATMs can be used for withdrawing money, making deposits, fund transfers, and sorting balance inquiries by executing a few formalities. The AEPS Micro ATM is particularly popular in remote areas where the banking network has negligible outreach. Pay1 app can support services like Micro ATM among many others and help the migraine population earns a livelihood easily. The app-based ATM increases revenue streams for small business owners by helping them earn an attractive commission.
Pay1’s atmanirbhar plan is a free resource that the rural populace must leverage to brighten up their future. All in all, this is a unique concept where a company is working to create realistic easy employment opportunities for the distressed natives in rural belts of the country, helping them sustain the tough times and beyond.