It’s always been important in almost all the fields to continuously churn out ideas and carve out ways to make its employees, workers and users ( in case of a service) feel like their presence is being valued and that they are an important extension of the company. Often, this is done through gratification.
Rewarding is considered to be one of the highest yielding ways when it comes to elevating productivity. And for ages now, this has been one of the stratagems used by most of us both personally and professionally, to ensure quality work and customer retention. Lately, a lot of corporates and app companies have adopted this system for the same.
At pay1, we recently came up with a campaign specially designed for our distributors. It is one of the largest campaigns we have done to date and would be running for one whole year. The distributor campaign- Business ka Badshah stands to be the biggest marketing campaign we have undertaken. The prizes for the contest winners are at par with the contest prizes set atop by many of the noted FMCG brands and companies. The first prize winner gets to take home a brand new four-wheeler vehicle and the second prize winner will win a majestic Royal Enfield Bullet bike, while the winner in the third position will get a chance to experience a beautiful international holiday as his prize.
This campaign becomes a rewarding system for the distributor’s efforts and loyalty towards the company. We have designed it in a way that the campaign brings in maximum engagement and also aids in current customer retention. It is an interesting move that we as a B2B company have taken, where the distributors will be earning interesting prizes and rewards. It is a rare sight to find a B2B company carrying out campaigns like these and being a startup it’s a pretty big achievement to have a campaign running of this stature.
Being a two-tier hierarchy company mainly focused on enriching the lives of the micro-merchants of our country, the distributors and the retailer’s contentment becomes of utmost importance. The distributor is the main person holding all of his retailers together and thus plays an important role in managing all the retailer’s needs and also acts as a direct physical point of contact. We always have campaigns running for retailers throughout the year and so this time we came up with something especially for our distributors.
Such marketing tools help in assuring them that they are an equally important part of the company like all the other employees. The campaign promises various rewards at every stage of the competition. The good thing about this is that the distributors don’t have to do anything extra to be a part of the campaign. They can carry out their businesses as they do regularly.
These tools of engagement are a great way to promote two-way communication and provide our users with something more than the earnings obtained out of the services they provide through our platform. Also, it works as an effective method to take away the monotony and mundane atmosphere the retailers experience in their daily lives. On one hand, such campaigns attract more potential users and on the other, it creates excitement and increases enthusiasm amongst the current users.
We look forward to creating such exciting reward systems for all types of users, which includes the retailers, distributors and now even the end-users i.e. the customers. With our new venture, GRAHAK app in place, we have a similar reward system carved out for all the customers who transact and use the services of a pay1 retailer, of which we will talk about elaborately in the coming few blogs.
Making your users/customers feel valued is the fundamentals of running any business, brand or company and there can’t be a better way to do this than rewarding them for their loyalty.